Nwoo.org Taylor
In recent years, the landscape of beauty has seen a significant shift. Once dominated by the vibrant skill of makeup, the industry is now making way for a new star: skincare.
This change didn’t happen overnight. It’s the result of evolving preferences and redefined notions. Your skills playing the book of dead slot also increase with practice, but the thrill will capture you from the first moment! Then, let’s take a stroll down memory lane.
Rise of the Makeup Era
The highlights of this time were its vibrant colors, bold experiments, and the glamour of transformation. It marked the peak of the expression of personality. It’s very own form of art.
Central to it were YouTube beauty gurus and celebrities. Stars like Nikkie Tutorials and Manny MUA dominated the scene. They became the trendsetters, teaching millions how to contour, highlight, and create dramatic eye looks.
Brands like MAC, Anastasia Beverly Hills, and Urban Decay became household names. Thanks to them, these products became synonymous with high quality. They were must-haves, often selling out within hours of launch.
Celebrities not only endorsed products but launched their own. Kylie Jenner’s Kylie Cosmetics, Rihanna’s Fenty Beauty, and Rare Beauty by Selena Gomez are a few. They changed the game, bringing in a wide range of shades to suit all undertones and promoting inclusivity.
The Instagram Baddie Style
In 2014, we saw the rise of the ‘Instagram Baddie’ style. Characterized by flawless foundation, sharp contours, bold brows, and matte lips. It was glamorous and commanding.
But as with all trends, change was inevitable. There was a slow shift towards a more natural look. People started embracing their imperfections, and the ferocity gave way to a softer aesthetic. The focus shifted from covering up to enhancement.
Out of Demand
This transition was the beginning of a new era: the rise of skincare. As makeup leaned towards less is more, the importance of having a good base became key. Suddenly, the spotlight was on a flawless, glowing complexion without layers of foundation.
Companies quickly began emphasizing the benefits of a healthy complexion. They launched items that promised a fresh glow, improved texture, and no wrinkles. Ingredients like hyaluronic acid, retinol, and vitamin C became buzzwords.
What’s interesting is that this shift also mirrored a broader cultural change. There was a growing awareness of wellness and self-care. Taking care of one’s outer layer was not only a beauty ritual, but an act of self-love.
Most of these campaigns also became more inclusive and diverse in their approach. They started catering to a wide range of types and concerns. For the first time, they broke away from the one-size-fits-all approach.
Which Brands Jumped In?
As the fad shifted, brands had to decide whether to adapt or stay true to their original offerings. This led to an interesting mix of strategies, with some expanding their portfolios to include both, while others doubled down on their roots.
Those Embracing the Change
- Estée Lauder: Traditionally known for its makeup, they expanded their line. Now, there was more emphasis on anti-aging and skin-nourishing products.
- Clinique: Known for its skin-friendly stuff, they capitalized on their reputation for gentle, effective products.
Ones That Didn’t
- MAC Cosmetics: They continued to innovate in color cosmetics while maintaining professional-grade quality.
- Anastasia Beverly Hills: Known for its iconic brow products, it stuck to releasing new color palettes and tools.
Final Thoughts
The future seems to be one of balance and integration. As consumers become more educated and discerning, they demand higher-quality products in general. We may see more items combining the two categories to keep up. It will keep evolving, always in reflection of our society’s standards.